Deep blue surrounds you while entering the shop while indirect lighting falls
from above, fostering an underwater feeling. The oxidized steel columns, along with the art installation enhances the experience. Looking behind the counter is like opening your eyes at sea: Vast yet calming emptiness, only interrupted by vintage Iranian cans of caviar.
 

This shop pays homage to the roots of its owners.  The concept resonates with their products and tunes in with the overall concept.