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TO THE SPACE & BEYOND
Creative direction for Petit Ami for BVLGARI l Shanghai, China
«To the Space and Beyond»: Aimed at captivating a younger audience and connecting them with Bulgari’s new ring, showing them them universe encapsulated within
the ring.
The tank on the outskirts of Shanghai was transformed into a spaceship, offering attendees an immersive journey with several activities. Highlights included a «1001 Suns» photocall, personalized 3D stamp printing, earth-free gardens, space capsules activations,
and star designing to throw in the starry sky projections.
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